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Effect of Artificial Intelligence in Search Engine Optimization

Scope of Virtual Reality in Mobile Application Development

How Could Exhibition Stands Boost Business for Your Organizations?

Why should an organization have brand guidelines?

July 12, 2016

Effect of Artificial Intelligence in Search Engine Optimization

Artificial Intelligence: Revolutionizing Search Engine Optimization

Artificial Intelligence or AI is taking the world of SEO by storm. Working behind the scenes is Google’s RankBrain – an AI system that interprets “a very large fraction of queries” that reaches the search engine, according to company insiders. Here, we take a look at how AI is affecting Search Engine Optimization (SEO) today and its impact on businesses.

1. Search Results That Display Higher Accuracy

AI-enabled search systems are bound to display a better understanding of what users are searching for. The end result that Google is looking at is a richer, more satisfying experience for Google users. In particular, this means Google will attempt to link people to information on the basis of their intent, as expressed in their search query.

2. Customer Reviews Will Take Centre-Stage

As the above – use of intent to fulfill search queries more satisfactorily – becomes a reality, a fallout would be that customer reviews get linked to information searches more strongly. This would then allow potential users to take better advantage of reviews from previous users in a more effective manner.

3. Mobile Will See Higher Ad Rates

Mobile search has now surpassed desktop search. However, screen space is precious on the former, which means higher ad-rates. AI could be the way to delivering more relevant results on these devices, thus justifying the higher rates they demand.

4. A Matter of Micromoments

AI will help Google deliver search results customized for a particular point in time or micromoment. The idea is to pinpoint when users would be interested in a certain set of results and deliver the same successfully and instantaneously.

June 5, 2016

Scope of Virtual Reality in Mobile Application Development

Virtual reality (VR) refers to a three-dimensional, computer-generated environment which can be interacted with and explored by a user. The more advanced the technology becomes, the more authentic these environments will seem. In fact, it is said that in the future, there will be VR environments which are virtually indistinguishable from reality!

In a digitally connected world like ours, the scope of VR is, indeed, vast. Here, we explore a few main application of VR currently seen and that will be seen in the near future.

Healthcare Solutions:

The applications of VR in the healthcare sector are countless. They range from simulation of surgery to environments that aid the treatment of phobias. Training and robotic surgery are other areas where VR may be applied to produce better results.

The Education Sector:

The utility of VR to education is immense. Take the case of, say, astronomy students who can – thanks to VR – interact with the environments they study i.e. physically engage with objects such as planets, maybe move them around, track the path of a comet, or demand demonstrations of concepts that are unrealistic, for educational purposes. This adds a dimension of creativity to education which can be invaluable to retaining the highly technologically engaged students of the future.


VR is very popular in the world of gaming. With the introduction VR, mobile gaming has taken on a new avatar. Virtual reality allows users to interact with virtual environments during mobile gaming.

Mobile applications that utilize VR will soon become a reality in virtually every sector. The cost of VR too is rapidly falling with the development of gadgets such as Google Cardboard etc, which will ensure that VR goes truly universal!

(b) Scope and Application of Virtual Reality in Mobile App Development

Mobile applications that make use of the power of virtual reality (VR) to achieve their goals are becoming mainstream slowly but steadily. If truth be told, VR as we know it has not reached its potential in the consumer market yet. However, this may not be the case for long, as, year upon year, we are drawing ever closer to the real thing! There are many variants of such applications ranging from gaming software to healthcare solutions. We have discussed the various types below.

Augmented Reality

Augmented reality (AR) is essentially a live view of a real-world environment whose elements have been supplemented or augmented by virtual information such as video, sound, GPS data or graphics. An example here could be a table-top racing game which allows you to take part in a race.. on your table!

Virtual Worlds

Second Life is probably the most recognized example of this sort of software. These constitute entire worlds of their own, wherein one can manipulate one’s environment, deal in their own currency (which come with exchange rates!)  etc.


Bringing you a superbly immersive experience is this recent release from the house of Microsoft. An in-depth VR experience, Kinect is essentially a motion sensor for Xbox 360 which combines elaborate virtual worlds with futuristic VR goggles.

Mobile applications that utilize VR will soon become a reality in virtually every sector. The cost of VR too is rapidly falling with the development of gadgets such as Google Cardboard etc, which will ensure that VR goes truly universal!

May 10, 2016

How Could Exhibition Stands Boost Business for Your Organizations?

With digital marketing and social media taking over marketing in a big way, it is easy to lose touch with the importance of providing memorable face-to-face brand experience to customers. Essentially, this is the gap that exhibition stands fill in today’s age.

It is a fusion of traditional and digital marketing techniques that today’s business needs call for. This can be achieved by embracing any of a number of traditional marketing techniques. Among these, trade shows and exhibition stands hold a prime position as a viable marketing channel. Below, we explore the reasons why.

Interact With Customers in Person: If you are an online business, chances are you have experienced the difficulties of holding real-time conversations with your customers unless you have invested in a full-time social media expert or the like. Exhibition stands at trade shows allow ample opportunity for these important conversations to take place. While interacting with customers at stands, remember that these are some of the most powerful memories you’ll be creating surrounding the brand. So, keep it memorable for them!

Create Additional Revenue Streams: Online businesses earn most of their revenues through electronic transactions. An exhibition stand provides such brands with an opportunity to market and sell their products directly to a captive audience, thus giving rise to a new revenue stream. This can even become a sustainable revenue stream generating significant capital if the business is committed to a regular presence at trade shows.

Developing a Better Understanding of Competition: Your presence at trade fairs provides a unique setting within which to interact with competing brands. Not only can you understand your competition here but also forge long-lasting business relationships.

So invest in an exhibition stand today!

April 12, 2016

Why should an organization have brand guidelines?

All organizations have a brand – whether or not they intended or like it. The brand that an organization represents is reflected in aspects such as the look and feel of its website and marketing collateral, and also the tone of voice used in all communications including print, media and digital collateral, telephonic exchanges, social media communications, staff uniforms, business cards etc. It is hence important to streamline the communication done through all these diverse modes such that it conveys the same core ideas and brand values.

This is where brand guidelines come in. They are essentially your brand’s style guide. They specify what it is that the brand stands for and guide designers and marketers as to how the elements of brand identity like fonts, colour palette and logo should be communicated. It also provides guidelines as to what “tone of voice’ should be used in brand communications.

Hence, brand guidelines enable designers and marketers to create marketing material and collateral that reflect identical brand values, brand identity as well as look and feel. This, in turn, ensures that the brand message conveyed across various customer touch points and marketing channels remain consistent. Also, they ensure continuity i.e. when the marketing baton passes between different managers or agencies, brand guidelines ensure that the brand communications remains consistent with earlier messaging. Additionally, brand guidelines provide employees with direction and focus in their communications with the external environment.

Thus, brand guidelines aid designers and marketers to create a strong,consistent and recognizable brand across channels in a market that is noisy and crowded.

We can help you and your business cut through the noise with exceptional design, branding, marketing & mind blowing ad campaigns.